Ad-Free Means Ad-Free Act

[Congressional Bills 119th Congress] [From the U.S. Government Publishing Office] [H.R. 10696 Introduced in House (IH)] <DOC> 119th CONGRESS 2d Session H. R. 10696 To prohibit providers of streaming services from advertising ad-free services and later adding ads, and for other purposes. _______________________________________________________________________ IN THE HOUSE OF REPRESENTATIVES October 1, 2026 Mr. Riley of New York introduced the following bill; which was referred to the Committee on Energy and Commerce _______________________________________________________________________ A BILL To prohibit providers of streaming services from advertising ad-free services and later adding ads, and for other purposes. Be it enacted by the Senate and House of Representatives of the United States of America in Congress assembled, SECTION 1. SHORT TITLE. This Act may be cited as the ``Ad-Free Means Ad-Free Act''. SEC. 2. PROHIBITION AGAINST DECEPTIVE PRACTICES. (a) Prohibition.--Not later than one year after the date of the enactment of this Act, the Federal Trade Commission shall promulgate regulations under section 553 of title 5, United States Code, that-- (1) prohibit a provider of a video streaming service from offering or advertising services as not including advertisements and, within one year of the initial subscription date or the total length of the contract (whichever is longer), adding advertisements to the service for any subscriber who enrolled in an option that purported to not include advertisements; and (2) if such a subscriber cancels and re-enrolls in such a subscription, prohibit such a provider from adding advertisements to the relevant service within one year of the re-enrollment date or the total length of the contract (whichever is longer). (b) Rule of Construction.--Nothing in this section may be construed as excluding a provider of video streaming services from the prohibition described under subsection (a) because the services are offered to a con