AI Advertising Disclosure Act

[Congressional Bills 119th Congress] [From the U.S. Government Publishing Office] [H.R. 10146 Introduced in House (IH)] <DOC> 119th CONGRESS 2d Session H. R. 10146 To require a covered tool to disclose when the covered tool provides sponsored content, and for other purposes. _______________________________________________________________________ IN THE HOUSE OF REPRESENTATIVES August 24, 2026 Mr. Magaziner (for himself and Ms. Norton) introduced the following bill; which was referred to the Committee on Energy and Commerce _______________________________________________________________________ A BILL To require a covered tool to disclose when the covered tool provides sponsored content, and for other purposes. Be it enacted by the Senate and House of Representatives of the United States of America in Congress assembled, SECTION 1. SHORT TITLE. This Act may be cited as the ``AI Advertising Disclosure Act''. SEC. 2. DISCLOSURE REQUIREMENTS; PROHIBITIONS. (a) Mandatory Disclosure Requirements.-- (1) In general.--A covered entity shall disclose when the response of a covered tool-- (A) mentions, recommends, presents, or favorably mentions a product, service, or entity pursuant to a commercial arrangement, regardless of whether the user explicitly requested a product recommendation; (B) is general in nature and influenced by a commercial arrangement, including through a brand- specific mention, ranking, or omission embedded within advice, how-to, or informational response not framed as product queries; (C) is generated using a system prompt, retrieval- augmented generation source, or fine-tuning data that has been provided or funded by a third party under a commercial arrangement; or (D) contains an affiliate link or referral code, whether embedded or appended. (2) Forms of disclosure.--A disclosure under paragraph (1) shall be as follows: (A) Clear and conspicuous, visible without scrolling, in plain language, and provided with or before the display of relevant content.