Africa Side Hustle: Turning Passion for the Kitchen into Profit [10:06-12:58]

amazing opportunity. You would have never seen the opportunity to start Kuala Lisa, the refillery shop if it wasn't for COVID. I wouldn't have realized that there's a need. But COVID made it put it in front of my face that, hey, hang on, people are starving. 19 million South Africans go to Bade hungry every day. But every pack size must start at a certain point. But some people just have a little bit of money in their pocket. Why can't we sell food based on the amount of money you have? Yes. Massive opportunity I wouldn't have seen. So as much as things are tough, use it as an opportunity. And social media is also an amazing lever that can take you from an unknown brand or an unknown story. And in fact, that's actually what happened to us. Peniel was walking in Alex and he saw it Kuala Lisa. I was like, what is this? And he filmed it on his phone. And that thing went viral. It changed our business. But no amount of virality if we hadn't built it, there's nothing to make viral. Aside Hassel is actually becoming a necessity into the South African economy? Oh, yeah. I think side hustles are a necessity world over. I've traveled the world and I can tell you almost everywhere in the world everybody's working two or three jobs. But my recommendation, find a side hustle that you are passionate about. Then it's not a graft. It's almost like a hobby that pays you. What gives you hope about South Africa's food industry? I think it's definitely the side hustle industry that gives me hope. When I see the products that are coming out and how innovative people are, that's what gives me hope. I don't want to see copy and paste restaurants. One after one, they're so boring. I want to see new products. And also, what I feel we really like, again, is our food culture here, our food identity. I want South African products. I want amazing autism products that come out of this country. In Europe, you have the most amazing cheeses and the most amazing cured meats. I want that. I don't want to buy something for supermarket shops. And that was award-winning chef Kayla Ann Osborne and Miles Kubeger, founder of Wakanda Food Accelerator, just sharing valuable insights on how South Africans or Africans can turn their passions into profit and build sustainable food businesses. Now, as we conclude today's episode, remember that Africa's entrepreneurial spirit is unstoppable. Turn your passions into profit and join the movement. Now share your hustle story with us using hashtag Africa's side hustle. And also, don't forget to subscribe for more entrepreneurial stories business use and insights on CNBCAfrica.com. Till next week.