OPEN Friday: May 22, 2026 [20:17-25:18]

to be uncomfortable with sports, fashion is supposed to spark conversation, it's supposed to spark controversy. Like, I love pieces, I think the most strongest pieces are pieces that people love, hate, cry about, it's like, whatever, equal, like so many different reactions, but that reaction within itself has power, right, right, right, right, right, I mean, who walks around wearing cabinets on their head, right, so let's talk about these pieces on the table, we've got a cabinet, we've got a sink, a kitchen sink, we've got everything, we've got, okay, wait, right now we're looking at the kitchen sink. Okay, so this is an actual hat me hand there, okay, this is an actual hat, maybe I'll be brave enough to try one on, I don't know, no, we definitely got to, yeah, they're kind of heavy, but they're not, and so let's talk to me about these pieces and why you've created this household environment on front and center. So let's talk about it, so honestly, off the bat, I started this concept, like, I think like a couple of years ago, I don't even remember how many years ago, but it's definitely evolving. Like I said, everything is experimental, evolving. When I started these hats, I think I just started with like some gnomes and it built to, it built to real life organic sceneries, and I always want to pride myself on just like creating things that I see in New York City that I love, the trash bags, the eggs, you know, I didn't even notice the trash bags, we need a minute, oh my gosh, we can zoom in onto this, they were zooming in on this one, but I want them to see, look, this, oh my goodness, there's eggs, there's trash bags, listen, even in a catalog, let's open that door for a quick. There's a cat in there, there's tissue, there's everything in there, oh my gosh, everything like, I feel like, okay, everything has a different one, and I'm gonna bring that one in to camera, this one also has trash bags, so it definitely represents New York. Get what I'm saying. And then this one has a full time, what is that on the side? So it has a couch, it has a book, it has a light, it has pots and pans, we still cooking with pots and pans, stop playing, trash bags, I think just honestly, oh it has a light, the light, yeah, don't forget about the light, if it was dark right now, she'll be shunned. Oh my goodness, look at that, I don't know, I'm trying to make sure that they can see what we're talking about, the light there, and then we have this one, I'm gonna bring it into the camera, which is another couch, it looks like it has a mirror, is that a mirror? This one has a mirror, and of course we've got the trash cans, the trash bags, I should say not the cans, we've got the trash bags, which is very symbolic of New York, right, yes, we all see it, yes, we all see it, yes, yes, it's like oh gosh, we got one by the mountains, right? Literally. And so, I understand that you do very well like down in Washington Square Park with these items. Yeah, so I had to pop up a few years ago, but one of my friends, my creatives, and yeah, like it went crazy, I think you know, this project honestly, it's so surprising because I didn't expect this to take off how it did, like, this out of all my pieces, I feel like my hats are the most memorable things that everybody talks to me about, which I love. And like, it's just like, one of one, like, honestly, once you see it, it's like, no, you're never gonna see this again. So actually, I might as well, hold on, what we doing? Like, we're like, we're like, you gotta talk like that. Absolutely, absolutely. And I'm a one of one kind of gal. And obviously the work that's put into this, you could tell, they're not replicated. They may have some similarities, but they all have their own unique story. And so, I understand you did a launch on TikTok. Before we go, let's talk about that. Yeah, so I launched it both on TikTok and Instagram. So I wanted to just drop it. I think for me personally, I want to drop it in the physical. I feel like a lot of things for certain drops, we think too much of the business aspect. And I think that is good. But a lot of the times, you gotta learn how to take risk in order to get feedback, in order to get data. And I think that's the problem. Because I'm young, I'm a lot, like, I feel like, listen, I'm gonna do what I wanna do. I'm gonna see you on my program. So that's what I wanted me to do. Like, I love that picture. I'm gonna see you on the CEO of your program. So it's like part of me, like, I don't have to go the generic route. And I think me going the route that I did got me way more response, me more feedback, way more data than, you know, just the concept, like, like, being concerned with landing a fashion show, at these of that nature, I got you. I got you, you're innovative. You're innovative, it's visible. I mean, look at you, look at this.