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Neutral Bill Mar 16, 2026

AN ACT relating to tourism and declaring an emergency.

Amend KRS 142.406 to require the Tourism, Arts and Heritage Cabinet to establish criteria to administer a regional marketing and matching funds program; require the program to provide financial and marketing assistance for projects that directly support the promotion and marketing efforts of a tourism attraction event or geographic area; establish 9 tourism regions in the state; require a tourism regional committee to be established within each tourism region; set requirements for the appointment of members to the tourism regional committee; require the Tourism, Arts and Heritage Cabinet to establish terms and operating policies of the tourism regional committees; require at least 25% of the moneys available in the tourism, meeting, and convention marketing fund to be divided equally among the tourism regions for the payment of eligible expenses; require the Tourism, Arts and Heritage Cabinet to work in partnership with the tourism regional committees to use the money provided to the tourism regions; require at least 10% of the moneys in the tourism, meeting, and convention marketing fund to be dedicated to the regional marketing and matching funds program; require the Tourism, Arts and Heritage Cabinet to implement initial strategic plans for marketing and promoting tourism in each tourism region; mandate reporting to the Legislative Research Commission by the secretary of the cabinet; create a new section of KRS Chapter 148 to mandate reporting by the commissioner of the Department of State Parks to the Legislative Research Commission on state park occupancy rates; EMERGENCY.

https://legiscan.com/KY/bill/HB679/2026
Aaron Thompson State Representative John Blanton State Representative Cosponsor Chris Fugate State Representative Cosponsor David Hale State Representative Cosponsor
ADVERTISING FUNDS TOURISM State Agencies Boards And Commissions Administrative Regulations and Proceedings Effective Dates, Emergency Reports Mandated Parks and Shrines
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