How to market your clinical research site to sponsors with real data [35:53-40:01]

retention to primary endpoint over 24 months 89% with the end meaning how many patients of 14 so you retained 89% of your 14 patients in 24 months and that's a 2026 and beyond statement for your website for your feasibility for your cold pitches and there's more and more but I think that's enough for this video let's go let's end it with the five things that lose awards we already said one making up numbers and you look like an outlier at least try to use our coordinator doxio free tool for feasibility co-pilot it's going to give you ballpark numbers so you're not going to be an outlier but number one mistake padding numbers slightly to look better sponsors will cross check via shared investigator platform any EHR based feasibility tools you don't think sponsors use these AI they have more advanced AI than the sites do one another mistake one person writing the whole profile voice changes section a section numbers don't reconcile contacts are wrong each section is owned and signed off by its functional owner so that is a second mistake I didn't even know was a mistake but one person writing the whole profile on the website now when it comes to the feasibility you can have one person doing it but for the website it should be as detailed as possible each section like I just said another mistake is treating the profile as static so having a website that never changes which I'm guilty of as well a data period older than a year reads as under resourced quarterly refresh is the minimum footer must show last validated date and next review date so I got to implement this on my website another mistake generic adjectives instead of facts so replace the word experience with state of the art no sorry replace the words like experienced state of the art committed to quality with your all cliches with a number a system name or a process and finally over committing on enrollment in early feasibility sponsors keep records a site that promised eight and delivered two is flagged for years realism wins more awards over a five year window than optimism the closing rule if a sentence in your profile could be cut without losing a number or a fact cut it the strongest profiles in the industry read like an audit response not a brochure that's not a stylistic choice it's the format that wins now with this being said I should have added at the beginning this is just for the four sponsors part of your website that should be your site profile obviously you have a four patients section where you want to write it for patients and you have a four physicians part of your website where you want to target physicians so when it add that there but this is the new error that we're in doesn't matter if you like it you're probably not compliant I'm not compliant but it's very early in the game and we can fix it thank you for watching and listening like subscribe comment share and we'll catch you later bye bye hey if you guys like that kind of content make sure you like subscribe comment share stay tuned for more videos