How to market your clinical research site to sponsors with real data [30:49-35:53]

because I'm ultimately responsible even though I'm using Chris to do it sponsor keeps me in the loop now on your website I'm just going to give you an example of a week and a strong website positioning statement week we are a leading clinical research site committed to excellence in patient care and high quality data across multiple therapeutic areas now I got to admit my own website probably sounds like this and that's because it was made just a few years ago right before this explosion of data and this explosion of everyone having access to almost a real-time metrics a better version of that would be we reduce enrollment variance in phase two and three oncology trials by combining direct access to a 240 patient solid tumor practice with a documented median of 2.6 randomizations per active study month and query aging under five days you see how they actually put thought into that and by the way any site with any decent AI can get this metrics you need any vendor to get this metric for you you can do it yourself it's not that hard and that's not just for your website if I were to do a cold outreach this is why those copy and paste spam don't work anymore this is why if I'm going to use AI to send cold email pitches on my behalf it's going to be using the data from my own site in the pitch and guess what I'm doing we're training our AI on the data at our own site so that when we start pitching like this this is how it's going to be I haven't been pitching sponsors lately so we haven't been worried about that we actually we have enough studies now we're more like being very strategic about which studies were bringing on until we train a few more staff but this is the way that's just an example of like what was acceptable by the way that thing I said was weak was actually strong two years ago this how fast these things go I remember 10 years ago not even every site had a website now you need median you need documented median randomizations per active study month and query aging this is what sponsors what every metric must include what exactly you're counting if you're counting per study per site month per subject you should be very specific way in your statements in your positioning statements and if you don't track something yet it's okay just say I don't or under construction you know we're implementing this in quarter two of 2026 which is right now by the way sponsors trust transparency and inventing a number is the single fastest way to get permanently deprioritized they do verify site selection visits anyways now patient access to go with demographics obviously if they want Hispanics they're going to look for sites in areas where Hispanics live that's their way of verifying without needing to trust but if you are in a competitive market where there's other sites also competing here's a weak position statement I'll do one more we have a large patient database and a strong referral network our coordinators are highly experienced in recruitment and we use a wide variety of methods now that was good again even last year that was a good statement my email pictures sounded like that today 1.2 million within a 30 mile drive referral mix for affiliated specialty clinics around 60% of our enrollment plus electronic health record cohort search via epic slicer Dicer 30% pre-screened by CRC within 48 hours looked in the source median seven days from outreach to screening visit