How to market your clinical research site to sponsors with real data [0:00-5:28]

Alright guru nation, thank you so much for watching, make sure you like, subscribe, comment, share. I wasn't sure what I was going to do for this particular podcast. There was a lot of angles I could have taken and they probably saved some for another time as those ideas mature and develop more but there's been this recent push for sites, how they're getting studies. First of all, there's never been more of an explosion of vendors able to sell sites and trying to pitch sites for their pain points and trying to pitch sites for all kinds of things that they're capable of doing or bottlenecks, pain points. And we actually did a live stream with Ronek who's the founder of patient ace and Alexis who's our customer success manager and we kind of discussed how to vet these vendors and I don't want to go through that again, but I do want to tell you that there are capabilities of AI now that is why you are seeing so many solutions. Now you really have to look into who is providing those solutions, what's their background. Ideally, if somebody is producing a solution for a site, they should have site background. And if they don't, they better have been in the trenches with sites where the rubber meets the road and all the action happens because clinical research at the site level is very different from any of the other levels, particularly because it's much more chaotic. So that is after all where the patients come and interact with the site and that's the only point in the whole clinical research process of patients being involved that is at the site level, that is the touch point, the only touch point that you'll ever have with study participants. So it's a lot more difficult of an environment to predict and there are a lot of vendors and this is not actually the topic is just a long intro. The topic is actually how to de-risk yourself as a site when I kind of did a video on that last time, but even more so we're going to go a little more technical on how to basically how to get more studies for your site. But I wanted to preface this with the reason you're going to start seeing a lot of vendor pitches is because it's a lot easier to roll out products. Now they have to be made by people who know what problems the solve number one. And number two in a world where anyone can roll out of products relatively quickly. What does it actually view like is it good? Have you considered maybe trying a lower grade version for yourself? You can actually have like a CRM as a perfect example. I said this on stage at SOS during the AI panel. Why would you buy a CRM anymore when you can just make your own. With AI choose your favorite AI can make your own. CRM and it can also even auto populate it if you're using the right agenda tool like cloud co work or the latest open AI and pretty soon all of the frontier models we're going to have. So that's just something to think about you may not need all the tools you thought you did. And if they're not free or very cheap. You want to consider whether you want to have them or not was it actually solving a bottleneck and is it affordable and does it fit into your existing workflow. We're creating a bunch of free tools at our website called coordinator by the time you're watching this video. We probably have the GCP for free in Spanish and English. We're probably going to have a free cultural competency with everything's free on there free feasibility copilot free feasibility budget generator free task board for your coordinators free bookmark manager and a lot more we're going to come out with. But let's get into this video of how to de-risk yourself as a site particularly from the website itself filling out feasibilities and because we are in the air of AI where it's data is everything. You're website and so let's get into it so when you reach out for studies you don't want to just spam people and send them the same like send 500 people the same message you can tell that it's spam you can tell that the person did not look into anything whatsoever about